What is Content Marketing?
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing can further be characterized as a step from earned to owned media. This means that by establishing own brand channels, brands increasingly act like media companies and fulfil corresponding functions like entertainment, information and social interaction. Ultimately, brands can become their own communication-medium and thereby replace paid-media channels.
The type of content businesses share is closely related to what they sell. However, the content’s main focus is on the needs of the prospect. This information is consistently delivered and can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc
Does Content Marketing actually work?
To answer the question, you must have the detailed information about the subject “Content Marketing”. Currently, it is the leading marketing technique that enhances the website traffic and sales but due to the less awareness of the procedure to execute it, few may spend rumors about it. You have to research well about the topic, applications, benefits, and the drawbacks, to get the complete view of its outcomes. Also, a well planned and strategic approach is needed to generate traffic through the content marketing. We have gathered few details related to the topic to render more information regarding the same. Read the article carefully, before adopting the procedure for promotion of your brand.
What is Content Marketing?
Content Marketing is the strategy to create relevant and quality content that retain the valuable customers and attract more profitable customers. Nowadays, people prefer it due to its huge advantages. However, few entrepreneurs may find it purposeless. This mixed review is basically created due to lack of information or patience. Good amount of time and investment is needed to make it work.
Process of “Content Marketing”
Content marketing is a step-wise process that can be understood through the below given flow chart. There are 03 stages of successfully executing the content marketing including Creation, Seeding (Promotion) and Conversion. Conversion of visitors to clients is directly affected by the content quality and the promotion of the content.
Content Creation –
Create the quality content in the form of blogs, articles, web content, videos and more. With the increase of internet use, engagement of user has been shifted to blog and article reading. However, the blogs must contain only valuable and engaging contact that can benefit them. As the main purpose is to retain the valuable customers.
Alongside, promotion of the content on various social platforms, also referred as seeding, is also must. Both creation and promotion will go hand in hand. Lack of attention on any of the steps can lead to bad content marketing strategy.
Now, comes the final step, here you need to convert your visitors to customers. You can take help of e-Newsletters, PDFs, E-books and other materials to collect the information of visitors and contact them to avail your services/ products.
How “Content Marketing” contributes to your business?
Following the correct content marketing strategy can offer tons of benefits to your business. Below, we have tried to render a precise view on the benefits of the same from website traffic to cost effectiveness.
Some Important Facts
We have collected some important facts that will help you in getting the complete picture of the process. Now, make you own decision to follow the trend of not.
- Daily video views on Facebook increases from 04 billion to 08 billion from April 2015 – November 2015.
- Info graphics increase the reader’s time span on your blog
- Colored visuals enhance the interest of the reader by 80% hence, use colorful images.
- Impressions on video ads through mobile and tablets enhanced whereas it has been declined from 62% to 50% through Computers.
Hence, as per the conclusion, yes actually “Content Marketing” works. It is not a buzzword but a completely planned strategy to drive huge traffic to your website. Prior to making any misconception, we suggest you to get detailed information on content marketing.
Content Marketing For Small Business
Content Marketing is the practice of writing and publishing valuable content online with the ultimate goal of acquiring new leads and customers. The process is focused on targeting a clearly-defined audience that has expressed some type of interest in your particular type of product, service, or business. By publishing your own engaging and useful content online, Content Marketing helps you sell your products and services without actually “selling.” Instead of hard-selling, it allows you to deliver great information to your target market that naturally progresses into them becoming a paying customer.
Why Content Marketing?
The best Content Marketing takes a consistent customer-centric approach. It taps into the conversation to learn what matters most to your existing and potential customers. It then provides engaging content focused on those interests, needs, wants, pains, concerns, and questions.
As a result, you can expect to:
- Generate hot, targeted leads on auto-pilot
- Build credibility and authority by educating your target market
- Align your customers’ and prospects’ needs with those of your business
- Drive your target market to the logical conclusion of doing business with you
Content Marketing is one of the most important segments of an overall integrated online marketing strategy designed to identify, target, engage and convert new customers to your business.
Our Content Marketing Services
Our Content Marketing Experts work closely with businesses just like yours to identify what type of online content your customers and prospects crave – and help you give it to them on a consistent basis.
When combined with SEO, Social Media, Video Marketing, and other valuable online strategies, Content Marketing can give you genuine connections that build customer loyalty, promote your brand, and encourage repeat business. We take a multi-tiered approach to providing our clients with high-quality, professionally produced content.
Our Services Include:
- Article & Blog Post Writing
- Social Media Content
- Ebooks & Reports
- Press Releases
- Video Content
- Email Marketing
- and much more!
Our Goal Is To Help Your Business:
- Increase your search visibility on Google, Yahoo, Bing and other search engines
- Increase engagement and influence on the biggest social media platforms, including Facebook, Google+, YouTube, Twitter and Instagram.
- Improve the reach of your content so that it connects with your target audience while their researching information related to your industry online
- Coordinate content topics and scheduling based on keyword research
Our team of experienced, knowledgeable Content Marketing experts will work closely with you to determine the needs of your business. Then, we will launch an effective Content Marketing strategy to align those needs with the needs of your target audience so you can attract, engage and convert more leads into customers.